How Did McDonald's US Make Good Use of Social Listening and User-generated Content?

Have you ever wanted the juiciness of a Double Cheeseburger, while at the same time craving the crunch of McNuggets or Filet-O-Fish?

It was exciting to know that McDonald’s US had been selling four menu hacks created and popularized by its fans for a limited period of time starting on January 31, 2022. They had been leveraging social listening and user-generated content as part of their social marketing strategies. Check out my thoughts below.